It’s Sunday, and it’s raining here in Berlin. We started the below ramblings back in August 2018, funny what you can forget to publish when life happens. So here we are, tucked up in bed with the laptop re-reading our past thoughts and agreeing that they are still relevant.
Sustainability now seems to be a buzz word. More and more people are talking about it, and hopefully taking action to become more sustainable. Even the big fashion producers are taking steps towards acting more sustainable. However, is it all still about getting the consumer to buy more and not better?
Our thoughts on sustainable fashion come from tackling the issue of fashion and textile waste and turning what we already have into something new. Educating ourselves and others to see past outdated silhouettes and turning them into timeless pieces that fit into any wardrobe. If you follow our Instagram you will be familiar with our #vicandlilycollection. Our in-house label which turns vintage clothing into tops, shorts and jumpsuits etc. You could say that we too are just using sustainability to push for more sales, but what we really want is to build a community that sees what can be achieved from old, unwanted garments. We all have things that we no longer want, need, fit in to and although donating is a great way to declutter we could always take a step back and think whether we could change the item in question to something else. Now we are not saying that everyone can sew a jumpsuit from a dress, but changing a hemline or removing sleeves are small, simple steps that can instantly change a garment.
As a community we should strive to be more aware of what sustainable fashion means. Let’s educate each other in what can be done before we purchase our next item. Let’s have clothes swaps, join sewing bees and make something together. Let’s make the future awesome.